Reader Profile Research

What does it tell you about your audience?
By answering these questions and highlighting the wants and needs of my target audience, I believe that this will make sure that I am giving my audience what they want to see and as an institution making maximum profit.

By carrying out reader profile research, this will allow me to break down and understand my audience so I can eventually produce a high standard classic rock magazine that conforms to all the conventions of my chosen genre and appeals to my target audience.

How does it allow you to make choices in terms of content and advertising?

I know that when I am producing my final product, I will stick to the key conventions of  a classic rock genre magazine, this will therefore appeal to my target audience. I know what conventions to include on my magazine front cover, contents page and double page spread that will make my product sellable to the audience and profitable for my institution.

How do they allow you to decide on a price point?

By looking at my reader profile research, I have noticed that the jobs in which my genre appeals to the most are not high earning jobs therefore when choosing a price for my magazine, I will think about the average occupations and wage of my audience so they will be able to purchase this product without having to worry about dipping into their savings.

How looking at existing reader profiles will help you when creating your product.

When looking at existing reader profiles, I analysed the key aspects that I felt helped the institution on knowing their audience. I will include these aspects as this will help me to create my own accurate reader profile that will help me understand my target audience in depth.