Final Products

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2: How does your media product represent particular social groups?

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I originally intended for my magazine to be aimed at both genders, however my magazine turned out more feminine than I anticipated. This worked in my favour as I found it easier to produce a successful magazine that specifically was aimed at females rather than males. I decided to challenge the typical female stereotype by choosing to feature a Jim Beam t-shirt. Jim Beam is a brand of whiskey therefore it is typically associated with the male stereotype. By having my model wear this t-shirt, this illustrated her carefree attitude, ultimately reinforcing my initial ideology of rebellion. I have further challenged the typical female stereotype by choosing a model with dreadlocks. Dreadlocks are extremely controversial as some may argue they make females unattractive whereas others may argue they make females look more masculine. I decided that dreadlocks would be an ideal feature to include within my magazine in order to portray that she does not conform to the typical female stereotype, furthermore supporting the ideology behind my magazine as rebellious. In addition, I decided to choose a model who had tattoos, as they are iconic of the classic rock lifestyle, thus connoting elements of rebellion and the hard rock lifestyle. Due to these reasons, I believe I have succeeded in challenging the typical female stereotype.

As I explored in my social class and demographics research, I stated that my product is to be aimed at the C2 social class group on the demographics table. I feel I represented and targeted this group positively through the price of my magazine will is affordable and worthy and the language used throughout my magazine. I decided to stay clear of complex vocabulary as I believe my target audience would feel intimidated and confused when reading a specific article. On the other hand, I maintained an element of professionalism and sophistication throughout my magazine, evident on my first contents page as it is clear and organised for my target audience to navigate. By maintaining an element of professionalism and sophistication, the audience will feel obliged to read my magazine as they will see this as a posh and successful magazine, bringing them closer with their dreams.

Evaluation Question 3: What kind of media institution might distribute your media product and why?

To conclude, I chose Kobalt Music Group to publish my product.

Evaluation Question 4: Who would be the audience for your media product?

I have created a Prezi to illustrate who the audience is for my media product. To summarize, my target audience is females aged between 16 - 20 years old, that may have a job as a hairdresser or along those lines, and will still be a student. I concluded this through my audience research.

Evaluation Question 5: How did you attract/address your audience?

I feel I have addressed my target audience successfully through the use of mise-en-scene as I have supported and reinforced my genre: classic rock. I included costumes such as a Jim Beam t-shirt which supports the idea that my artist is rebellious, furthermore conforming to the initial idea of rebellion that I wanted to create.

I broke down my audience research into sections, for example age, education, gender, work and location in order to make sure I successfully address as much of my target audience as possible. By doing so, I feel I managed to address a vast majority of my target audience, meaning my product sells to a mass audience, globally.

During my planning and research I conducted audience research in order to understand the needs and wants of my target audience. I did so by asking demographic questions (age, race, and sex) and psychographic questions (personality, values, opinions, attitudes). These questions are evident in post Reader Profile.

Here is an example of a demographic question that allowed me to understand the perspective age of my target audience. By understanding the age of my target audience, I was then able to include artists such as Paul Weller, Johnny Cash, My Chemical Romance and Arctic Monkey's on my front cover, contents pages and double page spread.

On the other hand, here is an example of a psychographic question: 'Who is your favourite artist/band within the Classic Rock genre? Please state your top three.' This question allowed me to understand the interests of my target audience by listing existing artists within the Classic Rock genre which could potentially feature on my front cover, contents pages and double page spreads. 

I feel my audience research impacted me greatly when producing my final products as this research allowed me to understand the wants, needs and interests of my target audience which essentially meant I could feature artists on my front cover, content pages and double page spread which would appeal and address my target audience. 

My Reader Profile

This is my reader profile I created when conducting my planning and research. This allowed me to gather all the information I collected about my target audience together, meaning I could officially publish my audience research in a reader profile format. I included a moodboard at the top of my reader profile to convey a specific mood (rebellion) to the audience which supports the genre and target audience of magazine.

Evaluation Question 6: What have you learnt about technologies from the process of constructing this product?

Here is a Prezi to illustrate evaluation question 6. I feel I have used technologies on the computer and off the computer to the best of my abilities meaning that all my products are accurate and successful.