As it is directly in the centre of the advertisement, the focal point of this image is definitely the black nose of the unicorn. As the unicorn is immaculate, the black nose is an immediate contradiction with the purity of the colour white therefore attracting the attention of the audience. The black nose also links to the black evening glove that is feeding the unicorn a Trebor mint. Back in the 1960's, Audrey Hepburn was an extremely iconographic actress and still is to this day. Known for her beauty and elegance, she commonly wore black evening gloves to convey her strong fashion sense, this relates to the black glove used in this magazine advertisement. The black gloves connotes elegance due to Hepburn's iconography, by including a black evening glove on the magazine advertisement, this instantly connotes that these mints are aimed at an audience of high class, sophisticated (preferably) females - due to the posture and pose of the feminine hand that is feeding the unicorn. Also by including a black evening glove on the magazine advertisement, this enhances the quality of Trebor mints and therefore states that you would not feed a mere pony with your bare hands yet you would feed a unicorn (or an elegant horse) with posh black evening gloves on to enhance the idea of wealth.
Moreover, this magazine advertisement has been arranged in front of a white background or edited onto a plain white background. This may not seem like a big decision or anything of importance however, by choosing to position this advertisement on a white background, this supports the theme of fantasy and purity for this magazine advertisement. Likewise, the colour white is often associated with luxury items and therefore contrasts with the black evening glove.
The target audience is also supported by the use of the jewellery, for example the bracelet and the ring stand out to the female audience as they are generally objects that appeal to this target range. Diamonds are considered to be a sign of wealth and success which relates to the slogan of the Trebor mints 'Sweet Success', therefore stating that the mints are a success in themselves. This entices the female audience to purchase this product because then they will feel wealthy and elegant.
Furthermore, the framing of the image, means that the audience cannot see who the arm belongs too. This therefore diverts the audiences attention to the product alone and the messages Trebor are connoting.
In addition, the unicorn has been positioned in the profile view. This is so the audience are able to get a clear idea of the size of the unicorn's horn. If the unicorn was facing directly towards the camera, looking straight into it, the audience would only think the unicorn was a horse because that view would not portray the scale of the unicorn's horn, which is a key element because unicorns are seen as mystical and magical creatures that only appear in a fantasy world.
Finally, I believe this magazine advertisement is a good and effective advertisement that sells the product well. It has clearly been well thought-out when analysing the colours, the posture of the arm and the main image.
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